Thursday 1 August 2013

Conversion Rate Optimization


Simplify your landing pages
    Making something simpler is pretty much always better. When we talk about simplicity, relying on a small subset of informational elements will help you focus your testing and design strategies. For a recap, here’s the five-point punch diagram once more:
    Nevertheless, if you require a long page, it showed that having less details at the top of the page can greatly increase and tempt the likelihood of people scrolling down to read the rest. Check out the video that teaches the best conversion rate optimization tips.



    Follow this rule
    Delete fifty percent of the copy on the page, then remove half of what is left. Analyze each and every sentence to see what can be removed or simplified.
    Optimize the post-conversion experience
    This isn't the first time I am saying this, but confirmation pages are still very underutilized. They are visited each and every time you get a conversion, make sure to pay a close attention to what you say, and more importantly ask people to do on them. Below are examples of what you can use your confirmation page for:
  • Request someone to follow you on Facebook,Twitter.
  • Deliver something else away for free as a bonus or as a gift.
  • For ecommerce pages, suggest something similar that they might like to purchase.
  • Request them to subscribe on your emails.

    Rule to follow
    In case you are using content to generate leads, then request people to subscribe to your “great content” email list to get notifications when you write another , ebook, guide or whitepaper.